The park is owned and operated by Adlabs Entertainment Limited (AEL). The Rs 1,650-crore theme park spread over 300 acres opened in April 2013. It offers entertainment, dining, shopping and accommodation.
The park can accommodate as many as 20,000 visitors. The park features 26 attractions and five themed restaurants, including a ride based on the Bollywood film Mr. India, India’s biggest floor-less roller coaster, a 300-room hotel and a water park named Aquamagica.